In my younger days, as a newly minted PhD and executive educator, I  would challenge my clients to pick one to three behavior patterns for  personal improvement - that is, if they demonstrated a positive change  in these practices, they would become more effective leaders. As I grew  more experienced, I began to realize that three patterns were too many. 
 
 The problem was not a lack of motivation or intelligence - these were  brilliant, dedicated leaders. The problem was that they were just too  busy. They all had profitability goals, growth goals, quality goals,  customer goals, health goals, and so on. If my clients applied the logic  that I was teaching and picked three goals in each area of their lives,  they would quickly reach a number of goals that was not only impossible  to achieve, but also impossible to even remember. 
 
 What I teach my clients now is to pick the one behavior pattern for  personal change that will make the biggest difference, and to focus on  that. If we pick the right area to change and actually do so, it will  almost always influence other aspects of our relationships with people.  For example, more effective listening will lead to being more successful  in building teamwork, increasing customer satisfaction, and treating  people with respect. 
 
 Consider the Consequences
 
 My friend Nathaniel Branden is a psychologist and the author of about 20  books. He has a wonderful exercise that helps people isolate the  pattern that makes the most sense to change, because it helps people  figure out the benefits of change. This is how he helps people decide  whether change is worth it: Five to eight people sit around a table, and  each person selects one practice to change. One person begins the  exercise by saying: "When I get better at…" and completes the  sentence by mentioning one benefit that will accompany this change. For  example, one person may say: "When I get better at being open to  differing opinions, I will hear more great ideas." 
 
 After everyone has had a chance to discuss their specific behavior and  the first benefit, the cycle begins again. Now each person mentions a  second benefit that may result from changing the same behavior, then a  third, continuing usually for six to eight rounds. Finally, participants  discuss what they have learned and their reactions to the exercise. 
 
 When Branden first explained this exercise to me, I was polite, but  skeptical. I couldn't see the value of simply repeating the potential  benefits of change over and over. My skepticism quickly went away when I  saw the process work. 
 
 Moved to Tears
 
 Nathaniel and I were facilitators at a large conference that included  many well-known leaders from corporations, nonprofits, the government,  and the military. The man sitting next to me was a high-ranking military  leader directly responsible for thousands of troops. He also was  extremely judgmental and seemed to be proud of it. For example, when  conference participants discussed the topic of character, he said: "I  respect people with real character - and organizations, like mine, with  real values. I don't believe in this situational crap!" 
 
 When we began Nathaniel's exercise, our military friend chose: "When I  become less judgmental ___" as his behavior to change. I was skeptical  about his sincerity and thought his participation in the exercise would  be interesting to observe. True to my expectations, the first time  around he coughed and grunted a sarcastic comment rather than talk about  a real benefit. The second time around he was even more cynical. Then  something changed. When he described a third potential benefit, he  stopped being sarcastic. Several rounds later, he had tears in his eyes,  and said: "When I become less judgmental, maybe my children will speak  to me again." 
 
 Since that day, I have conducted this exercise with several thousand  people. Many start with benefits that are "corporately correct," such  as: "This change will help my company make more money," and finally end  with benefits that are more human, such as: "This change will make me a  better person." I will never forget one hard-driving executive who  chose: "When I get better at letting go" as the behavior he should work  on. His first benefit was that his direct reports would take more  responsibility. His final benefit was that he would probably live to  celebrate his 60th birthday. 
 
 Try It for Yourself
 
 As the exercise progresses, one of two realizations tend to dawn upon  participants. Some see the more compelling motivations to change and  become convinced that doing so would be worth it. My advice to these  people is simple: Get started on changing now, and I'll talk about how  to do that in another column. 
 
 Others begin to feel they are just making up benefits to complete the  exercise. The benefits don't resonate with them or seem genuine. My  advice to them is equally simple: Don't waste your time. If you feel you  have to make up reasons why you should change, your heart won't be in  the process, and you ultimately won't put in the effort required. 
 
 Now, it's your turn to pick a behavior pattern that you may want to  change. Complete the sentence: "When I get better at ___" over and over  again. Listen closely as you recite potential benefits. You will be  amazed at how quickly you can determine whether this change is worth it  for you. 
 
 Please try this out, and send in any comments or reflections that you may have. 
 
 What behavior do you really want to change? Is it worth it?
Life is good.
Marshall
My newest book, MOJO, is a New York Times (advice), Wall Street Journal (business), USAToday (money) and Publisher's Weekly (non-fiction) best  seller.  It is now available online and at major bookstores.
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